Peeko Refreshed : Same Oysters, New Vibe

We’ve been busy behind the scenes — and no, not just farming oysters (though there’s been plenty of that, too). Peeko has a whole new look and feel.

This past spring, we started working with the Brand Strategy & Design duo Jonathan Motzkin and Stephen Abbott. We quickly knew we’d found the right team — they understood exactly where we wanted to take this project. A chilly farm tour, a marathon brainstorming session, and an end-of-day beer at The Old Mill sealed the deal and set the tone for a great collaboration.

Fast forward to today, and it feels like we’ve shucked off our old shell and slipped into something that fits just right. Our rebrand isn’t about being fancier or taking ourselves too seriously. It’s about being more us — approachable yet polished, a little bold, and still the same fun-loving oyster crew you know.

Our people — and our customers — are what make Peeko special. Award-winning chefs, passionate food nerds, summer vacationers, salty local characters, and hardworking fishermen — you all make up the Peeko community. And Peeko is all about community. We don’t just sell oysters; we create moments where people gather, toast, laugh, and savor something fresh from the water.

This new look matches the energy of what we’re building together. Oysters are having their moment — people are learning about their health benefits, their environmental superpowers, and their place in a world where eating local matters. We’re here for it.

You’ll notice our voice is still casual, good-humored, and just a little cheeky. Peeko should feel like that friend on the dock who tells a great story while handing you the freshest oyster you’ve ever tasted. No stuffy white tablecloths. No faceless farms. Just approachable, magnetic, Long Island oysters that make life taste better.

It will take a little time to get the full rebrand completed, but stay tuned because you are going to love the merch!

So yes — we got a glow-up. But we’re still Peeko.

Peeko… Oysters Made Good.